Thales Avionics developed an application that enables airlines to manage their partner advertising. In order to demo the software, they needed faux brands and ads; that’s where we stepped in.
The client provided us with a list of partner categories that would be meaningful to their airline customers – such as car rental agencies, resorts, and entertainment.
- Faux ads needed to be delivered in English and Deutsch.
- Ads needed to be fun for the users and avoid content that might not be appropriate across all cultures.
- They needed to meet specs for real advertising that would be presented in a live deployment of the software.
As is frequently the case, there was a tight timeframe for deliverables due to an upcoming major industry event where the demo needed to be ready. We met the deadline and had quite a bit of fun doing this project!